Bonds / Sheridan / Berlei / Champion / Bras N Things
Jul 2018 - Nov 2021
Pas Group - UX Manager
Review / Jets Swimwear / White Runway / Black Pepper
Jul 2015 – Jul 2018
Bureau of Meteorology - UI Designer
Jun 2015 – Jul 2015
Bencha Group - E-commerce Manager
Hippo Blue / Cupcake Central
Oct 2014 – May 2015
Vocus Group - Web Developer / Designer
Dodo / iPrimus / Pendo / Eftel / AcquireAP
Feb 2012 – Oct 2014
Method Studios - Junior Motion Designer
Iloura / Digital Pictures
Jan 2007 – Jan 2012
Education
UX Design by Google
Coursea
2021
Digital Accessibility Foundations
w3.org
2021
Advanced Diploma - Digital Media and Animation
JMC Academy
2006
Certificate III - Multimedia
Impact Creativity Centre
2004
Certificate II - Information Technology
Hallam Senior College
2003
VCE Completion
Hallam Senior College
2004
Awards
Top Mobile Experience - Bras N Things
Power Retail All Star Bash
2021
Favourite Website Award - Honey Nut Cheerio's AR Game
thefwa.com
2009
Achieved a score of 45 for VET Multimedia (2nd in Australia)
Impact Creativity Center
2004
Skills & Experience
UX Research
Frameworks
Well versed in the "Design Thinking Process" - empathise, define, ideate, prototype, test.
Methods
Well versed in all core research methods, but also like to think outside the box using unorthodox methods.
Software
Full Story, Maze, Google Analytics, Askable, Qualtrix, Hotjar, Ahrefs
UX/UI Design & Prototyping
I focus on user-centered, WCAG compliant, equitable designs that exceed business objectives.
Preferred Software
Figma / Figjam
Photoshop
Illustrator
After Effects
I am well-versed with the following software but have found no real use for them in recent years.
Adobe XD
Sketch
Invision
Optimizely
Visual Website Optimizer
Unbounce
Coding
HTML
SASS
JavaScript & jQuery
Management
Although my preference is to remain hands on, I have sat as part of the leadership teams for multiple companies and focus on building high performing collaborative teams through empowerment, encouragement and mentoring.
Established and grown in-house and offshore teams across multiple companies.
Mentored junior staff increasing productivity through an excitement to work.
Hands on experience in data, UX, UI, development, content and marketing; allowing me to liaise with these teams confidently and comfortably.
Exec level Stakeholder management.
Full project life cycle management.
Marketing
I have 2 years of experience as part of Dodo’s marketing team where I had hands on experience in:
SEM
SEO (on-site and off-site)
E-mail marketing and development
Facebook campaigns
I also still manage a Facebook page I grew from scratch to 19,000 followers.
I focus on the optimisation of the both the existing David Jones website to squeeze revenue as well as strategic contributions to innovations that drive new commercial growth.
My day to day involves mentoring and empowering my team, collaborating with senior stakeholders, strategic contributions to the roadmap, and a hands-on approach to delivering projects - conduction UX research, creating UI designs and developing experiments.
Key Achievements
Heavily contributed to the digital strategy and delivered the CRO roadmap which saw strong uplifts to commercial growth.
Introduced new processes for our test and learn A/B testing and development work.
In my tenure I have delivered dozens of successful A/B tests that have an average revenue uplift of 3.33%, multiple as high as 8%, and the biggest projects/experiments still to
launch.
Project lead in 4 major initiatives:
Establishment of the digital Design System for David Jones which adheres to web
accessibility standards set by w3.org.
Leading the project to re-do the David Jones navigation (WIP) and information architecture, leading UX workshops, research and UI design.
Digital personalisation strategy and the implementation of AI and Machine Learning across the core user journey.
Desktop product page re-work.
Rolled out the adoption of Figma throughout the David Jones business.
Worked with the UX team to establish the design thinking framework for use on UX research.
Hanes Brands - UX Manager
Bonds / Sheridan / Berlei / Champion / Bras N Things
Initially hired as a UX developer I was promoted to become UX manager. I oversaw the execution of
all digital projects for all brands.
I reported to the digital project manager and would perform all UX research and non-campaign UI
design for each project presenting designs to senior stakeholders.
I worked with the development team to see each project through from inception to completion.
Key Achievements
Completed entire site re-launches for the Review, White Runway and Black Pepper brands in charge
of all UX research and UI design.
Launched garment personalisation for White Runway.
Oversaw the implementation of Algolia search, Bazaar voice reviews and the Braintree payment
gateway.
Overhauled the email marketing design approach increasing open and click through rates.
I came to the Bureau of Meteorology as a contractor to find opportunities to improve the user
experience based on already completed user research for the floods and forecasting sections of the
website.
Key Achievements
Designed new experiences based on pre-existing UX research.
Bencha Group is a small startup in which I reported to the directors of the group.
My role was to manage a small team consisting of one developer, one marketer, and two designers, as
well as create and execute the digital growth strategies.
This was a hands-on role where I would assist in design, development, photography and marketing.
Key Achievements
Transformed and re-launched the Hippo Blue and Cupcake Central website following UX & SEO best
practices. I created all style guides and branding, website design, marketing assets, re-shot all
photography and re-wrote website copy.
I set-up the Hippo Blue re-marketing strategy, strategies for email list growth, social growth,
connected affiliate partners and set up the relationship with an SEM agency.
After the executing the above Hippo Blue saw the following YOY growth:
Website desktop conversion rates grow from 6.10% to 14.11%.
E-mail list growth went up 24%.
EDM click through rates grew from 2.0% to 3.7%.
Facebook likes per day grew from a receding amount to an average +100 per day.
